“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses those skills to accomplish his goals.” -Larry Byrd
Let’s look at a story that illustrates the power of clear goals, the benefits of goals, and how to write them.
The Crow and the Pitcher
The Crow and the Pitcher is one of Aesop’s Fables. In the story, a thirsty crow discovers a pitcher with water at the bottom, beyond the reach of its beak. The crow did not have sufficient strength to push the pitcher over. He took a different approach. The bird dropped pebbles one by one in the pitcher until the water level rose to the top of the pitcher, allowing the crow to drink.
The crow had a clear goal. Though there were obstacles, the crow creatively solved the problem and achieved his goal.
“The elevator to success is out of service. But the stairs are always open.” -Zig Ziglar (Click to Tweet)
A Few Benefits of Goals
- Provides focused energy.
- Provides context for innovation and creativity.
- Provides context for overcoming threats and pursuing opportunities.
How To Write Goals
Allow me to provide a simple but powerful formula for writing goals. What I am about to share will work for personal goals, enterprise goals, department goals, team goals, or any goal. It also works for long-term goals, intermediate-term goals, and short-term goals.
Using this goal formula, you will write specific, measurable goals. You will find writing goals easier. Your goals will be more consistent.
Formula: Verb -> Focus -> Target -> Deadline
Example: Increase new members 5% by December 31, 20xx.
- Verb. I typically start goals with a verb such as increase, decrease, maintain, or have. (I use verbs like implement, develop, establish, utilize, or revise for strategies, broad statements of direction.)
Focus. What is the focus of the goal? The focus of the example above is “new members.”
Target. The target specifies the measure. The target may be a specific amount, range, or percentage.
Deadline. The deadline makes the goal time-based. A goal without a deadline is simply a wish.
Personal Goal Examples
- To maintain my exercise of 3 times per week for 45 minutes through the end of the year.
- To have a devotion and quiet time of at least 15 minutes 5 times per week through the end of the year.
Business Goal Examples
- To increase the net income from year end 20xx by 10% by the end of the third quarter.
- To decrease auto claims cycle time from an average of 12 days to 8 days by the March 31, 20xx.
- To have 5 project managers achieve their Project Management Professional (PMP) designation between April 1 and June 30 of 20xx.
Writing goals is an iterative process. Zig Ziglar says, “You move from wandering generality to becoming a meaningful specific.” Write your goals and reshape them over time. Revisit them regularly to monitor your progress.
Question: In your experience, why do people fail to define goals? What other tips would you offer in writing clear goals?