What does it take to facilitate a successful project launch? Let’s look at two scenarios, one that results in potential failure and one destined for success.
The Wonder Wheels Company assigned Tom Dooley to manage a high-profile project, a project critical to the achievement of the company’s annual goals. Jane Johnson, a senior leader and the project sponsor, called Tom to her office, handed him a few memos and described the project deliverables. Coldly staring at Tom, Mrs. Johnson gave him the deadline—six months; this was a do-or-die situation.
Tom immediately called a team meeting to discuss a quick development of the requirements backlog. He urged the designers to start the first-sprint design work as soon as possible. Tom planned to use every trick in the book—crashing, fast-tracking, sprinting, and late nights (even though he knew it would put stress on his family life).
Fast forward two months. Droopy-eyed Tom facilitated a stand-up meeting with his project team and discovered that the team would be unable to complete the second sprint on schedule. The team members were fuming about the lack of clarity in the project resulting in scope creep, rework, missed deadlines, and budget issues. To make things worse, the top developer resigned the previous week.
All Tom Dooley could do was hang his head and cry. He knew his career was about to die (okay, humor me).
Elements of a Successful Project Launch
Most project managers have endured challenging situations like this. What’s a project manager to do? How can we start a project successfully, even when there is immense pressure to execute immediately?