John has been failing to exploit and enhance the benefits of stakeholder management. Why? He's not been be convinced of the benefits. Allow me to pull back the veil and share nine benefits of stakeholder management.
If you are a Project Management Professional (PMP), you’ve likely studied Chapter 13 of the Project Management Body of Knowledge – Stakeholder Management, which was added in the Fifth Edition. PMPs know about identifying and assessing stakeholders. You’ve learned how to develop a stakeholder management plan of when to engage stakeholders at in a project.
You understand the concepts. You have the book knowledge. But are actually engaging your stakeholders?
"Find the appropriate balance of competing claims by various groups of stakeholders. All claims deserve consideration but some claims are more important than others." Warren Bennis
You may be thinking—that's great Harry—but I don't need a formal methodology to manage people. I'm not saying that you need to make this more complex than it needs to be.
Hence, take time to think about your past projects. What were the primary problems? What caused you to miss your deadlines? What risks turned into issues resulting in extra work and cost?
Likely, your biggest issues were related to poor stakeholder engagement. What are the lessons learned? What can you change going forward in the identification, evaluation, planning, and review of stakeholders?
It's one thing to understand these benefits. It's another thing to actually take action. Identify one of your projects and identify, assess, and engage your stakeholders. Your best days are ahead!
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