Do you have a stakeholder engagement plan? Have you stopped to think about the diverse needs of your stakeholders? Which stakeholders have the most power and influence? When and how will you engage these people?
The stakeholder engagement plan is "a component of the project management plan that identifies the strategies and actions required to promote productive involvement of stakeholders in project or program decision making and execution (PMBOK® Guide – Sixth Edition, Page 723)."
Stakeholder engagement includes ways to attract and involve individuals, groups, and organizations who may be affected by a project or may affect the project.
Stakeholder Engagement Plan. A component of the project management plan that identifies the strategies and actions required to promote productive involvement of stakeholders in project or program decision making and execution.
– PMBOK® Guide – Sixth Edition –
Let’s look at some practical ways that you can better engage and influence your project stakeholders at the right times in your project lifecycle.
I recently spoke with a project manager who works in a Project Management Office (PMO). Susan told me how people resist project management in her organization, a story that I've heard countless times.
When I asked, "What are you doing to get support and buy-in?" With a puzzled look, Susan said, "It's always been that way and I doubt it will ever change."
Whether you are leading a PMO, a program, or a challenging project, you may have resigned yourself and feel there's nothing you can do. I encourage you to develop a stakeholder engagement plan.
Identify and assess your stakeholders. Work with others to develop a plan to engage and influence the key stakeholders. And as Winston Churchill said, "Never, never, never give up."
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