This is a guest post from Colin Gautrey, an author, trainer and executive coach who has specialized in the field of power and influence for over ten years. He combines solid research with deep personal experience in corporate life to offer his audiences critical yet simple insights into how to achieve results with greater influence. He is the creator of the Stakeholder Influencing Masterclass.
When it comes to becoming influential, you need to go through a number of steps.
Firstly, it will pay huge dividends if you get crystal clear on what you are aiming to influence. This includes moving from a hard goal to a soft goal and then backing it up with evidence criteria.
With that clear, it becomes much easier to identify who the key stakeholders are – those who have the power and interest to help or hinder your progress. Without doing this, most people seem to focus on the stakeholders who are nearest to them, easiest to access, or they have the best relationship with.
After a simple analysis exercise (considering relationship and agreement) it then comes down to developing an influencing strategy.
When you are creating this, make sure you cover all of these essential requirements:
So, does your influencing strategy address all of these adequately?
If not, you have some work to do. Otherwise, you are likely to fall into the majority group of people who are wishing to influence rather than getting down and making it happen.